It's been said that after dark, there are only three colours that can hold their own: black, white and red.
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Red certainly is the most exciting of these colours, and paired with a bold red lip, how can you go wrong?
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Welllll...unfortunately, it often does go wrong.
I see a lot of red dresses in the society pages that are not living up to their full potential, because they are not accessorised correctly.

Here are the rules:

RULE 1: SHOES.

Repeat after me: blonde ladies should not wear black shoes with a red dress.
Why not? We end up focusing on your black shoes, because they don't harmonise with anything in your appearance, and your loveliness gets lost. 
When wearing a red dress (or any other colour, for that matter), you should either wear shoes in the same shade of red (looks divine!), or your shoes should tone with your hair. 

These are the best shoe colours to wear with a red dress:

Blondes: nude/beige/gold/silver
Brunettes: brown/tan/gold or navy
Ravens: navy or black 
Gray hair: silver/gray

The only exception to this rule is when you wear a hat in the same colour as your shoes, for instance a red dress with a black hat and black shoes can work even if you have blonde hair. 

​A good shop assistant is a ninja: she is trained to overpower you and take your money before you have time to feel a thing.

She knows exactly how long to give you before she makes eye contact, and starts flirting (about five seconds after you enter). She knows exactly when to ask you how it's going while you're in the change room. When I worked in retail, I was trained to peek under the door: when the customer's feet turned to the side, it meant she was looking at herself in the mirror, and that would be the perfect time to knock and ask "How does that look?" A sneaky technique, but it works.

Your well-trained sales assistant ninja even knows how to run around like crazy while you're in the fitting room to find you something "that will go with those pants", because she gets more commission on multiple sales than on single ones. 

So, if the sales lady is so well trained, how do we, as shoppers without any training in the martial-shopping-arts, defend ourselves? 

Read on, and learn the art of Defensive Shopping...​

Rule 2: Get your Ninja on

The first thing we need to learn in defending ourselves from the shop assistant ninja, is to fight like she does. Being rude is not going to get you the dress you really want, so you have to play the game. 
Firstly, to avoid being caught in the ninja-net five seconds after you have entered the shop, do the Stop-in-the-Doorway Block. If you stand in the doorway of the shop (unless it's a large department store), you should be able to see most of the clothes. Have your colour swatch in one hand, and your Hit List in the other, and  compare the colours in that shop with your colour swatch. If you can't see at least four or five colours from your swatch, and there is no item that "calls" to you very loudly (as in "Look, I'm your colour and shape AND I'm on your list AND I'm just fabulous!"), then 
turn around and leave. The sales lady will not have had a chance to greet you yet, therefore no relationship will have been established, and you won't have to feel that you're rude if you just walk out again.
DO NOT set foot in a shop that doesn't OBVIOUSLY have what you're looking for. You will only set yourself up for failure.
If you do find a shop that looks promising, go in and be prepared to speak to the sales assistant. Never mumble "Oh, I'm just browsing." This is, of course, a thinly disguised way of saying "Leave me alone," but it's not going to get you those white pants you came in for.

​Jane Fonda does it again! Honestly, the woman is Benjamin Button - she just gets younger and more fabulous. I wonder if she uses Arbonne? 
(hehe)
Brilliant use of the fringed gold choker to add focus and age-appropriate modesty to the outfit, and kudos to her hairdresser, who knows how to 
balance her long face.
I don't know the name of the bright young Star Trooper on the right, but I want to repeat what I said earlier: if any part of your body appears obviously larger than your head, it is time to reconsider your outfit. In this 
case, it's the chest. Too much and too little, in my opinion.

There is one simple rule for knowing which necklines suit you. 
If a neckline follows the shape of your chin, it will suit you, and draw the attention to your eyes.
​If it goes against the shape of your chin, it will not suit, and the attention will fall on your neck or your chin instead of your eyes.

Getting the attention to your eyes makes you look more awake and alive, more interesting and more powerful.​